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Expert Tips to Drive Business Growth through Technology

Community Spotlight – Scott Balsley, Creative Works Farm

July 4th, 2017 | Brooke Anderson | Featured Posts, Spotlight | 3 Comments

The artist Pablo Picasso once said, “The meaning of life is to find your gift. The purpose of life is to give it away.”  For Scott Balsley, finding his gift started as a teenager when his mom remarried and relocated to a local farm.  Scott’s stepfather taught him the importance of a steady work ethic […]

Meet Brooke – The newest member of the Valley Inbound Marketing team!

June 21st, 2017 | Evan Pettrey | Featured Posts, Team | No Comments

We’re excited to introduce the newest member of the Valley Inbound Marketing team – Brooke Anderson! Brooke joins us as the Director of Communications and Marketing with an extensive background in communications, marketing, and the non-profit industry. We sat down to catch up with Brooke and to share with the community what makes her such an […]

Community Spotlight – Chad Layman, Fine Earth, K9’s for Warriors, & Strength in Numbers

June 19th, 2017 | Brooke Anderson | Featured Posts, Spotlight | 9 Comments

Life is often compared to a journey. Like any journey worth having, there are beautiful vistas alongside challenging mountains. There are crossroads that confound us, rough terrain that scares us, and unexpected turns we never anticipate. At times, we journey alone.  Other times we discover unexpected kindred spirits and support in the most surprising forms. […]

Community Spotlight – Joby Shreckhise, Crossfit 3xF

May 24th, 2017 | Brooke Anderson | Featured Posts, Spotlight | 3 Comments

Dirt, weeds, sweat, and a bucket. It may seem like an unlikely formula for success, but for Joby Shreckhise, owner of Crossfit 3xF in Fishersville, Virginia it’s the foundation on which he builds his dreams. An Augusta County native, Joby’s entrepreneurial enthusiasm began among the weeds of Shreckhise Shrubbery and Landscaping, a business his father […]

How Does An SSL Certificate Work?

May 7th, 2017 | Dan Taylor | Featured Posts, Web Development | No Comments

Prior to 2017, Https was long endorsed by webmasters due to it’s inferred ranking benefits within Google. However Google have now made it a necessity through, by forcing http websites to show as “not secure” within their Chrome browsers (other browsers quickly followed suit). This forceful move comes from a number of high-profile cyber crimes […]

4 Crucial Digital Considerations All Businesses Must Take Into Account

April 11th, 2017 | Dan Taylor | Featured Posts, Online Marketing | No Comments

So much of business is dependent on digital platforms and skills these days. Therefore, there has never been a more pivotal time to consider digital solutions for your company. Your business needs to take into account which of these digital advancements your company wishes to embrace for the years to come. Some will be more […]

Community Spotlight – Derick and Danielle Coffey, Perk Place Coffee Company

March 27th, 2017 | Evan Pettrey | Featured Posts, Spotlight | No Comments

Local couple Derick and Danielle Coffey were blessed with an ideal childhood growing up here in the Valley. Like most kids growing up in small towns, family was an important part of their lives and Derick and Danielle consider themselves to be fortunate to have supportive families. Hard work, diligence, and a love for community […]

Community Spotlight – Greg Mayo and Donna Sandy of Gateway Cafe and Cornerstone Church

March 20th, 2017 | Evan Pettrey | Featured Posts, Spotlight | No Comments

When Pastor Greg Mayo returned from the mission field and started Cornerstone Church in 1992, he had no idea that he’d eventually be entering a new mission field. Inspired to start a church plant in Augusta County that was part of a network of churches originating in Broadway, VA, everything seemed like business as usual. […]

Smart Content Creation to Attract More Customers

February 22nd, 2017 | Dan Taylor | Content Marketing, Featured Posts | No Comments

So what does “content creation” exactly mean? Simply put, “content” is a broad term for any media that you design for the end-user or an audience. For example, content could refer to blog posts on your business website that detail your company’s workflow, achievements, or research. It could also refer to an advertisement on the […]

Entrepreneur Spotlight – Bill Lenherr, Greenbrier Technologies & Electric

February 21st, 2017 | Evan Pettrey | Featured Posts, Spotlight | No Comments

Note: This is part of an ongoing series of community spotlight pieces where we feature inspiring stories of local entrepreneurs and community members. If you know somebody who should be featured, let us know! What Bill Lenherr, CEO of Greenbrier Technologies and Electric, aspired to be was an architect. Growing up in the Charlottesville area and […]

Using Digital Marketing to Make your Next Event a Huge Success

February 6th, 2017 | Joe Schwinger | Featured Posts, Online Marketing | No Comments

Somebody asked me recently what they should do to make their upcoming event a huge success. This is not an easy question to answer because there are so many moving parts when it comes to event planning but as we started getting into the details I noticed a huge gap – they hadn’t considered their event’s […]

Words of Wisdom from 29 Business and Community Leaders in the Greater Augusta Region

January 28th, 2017 | Evan Pettrey | Featured Posts, Spotlight | 2 Comments

Note: This piece is part of an ongoing community outreach series. If you know somebody who should be featured in a future piece, have an idea for a story you think the community should hear, or if you have advice of your own – let us know!   We’re a big fan of surrounding ourselves with people […]

Easy Ways To Incease Engagement On Your Startup’s Blog

January 21st, 2017 | Dan Taylor | Featured Posts, Online Marketing | No Comments

If you’re running a small startup business, then you’ll probably know that one great way of getting more hits on your website, and that is to run a blog. However, the main problem is trying to increase engagement with it, and do to that, you’re going to need to follow some of our easy tips […]

Entrepreneur Spotlight – Walter and Geiger Hansen, Viking Forge Design

January 16th, 2017 | Evan Pettrey | Featured Posts, Spotlight | No Comments

Note: This is part of an ongoing series of community spotlight pieces where we feature inspiring stories of local entrepreneurs and community members. If you know somebody who should be featured, let us know!   When you first enter the office of Viking Forge Design, you’ll notice co-owners and brothers, Walter and Geiger Hansen hard at […]

The 7 Deadly Digital Marketing Sins of 2017

January 12th, 2017 | Evan Pettrey | Featured Posts, Online Marketing | No Comments

With 2017 now in full swing, you’ll probably be seeing lots of digital marketing articles with a title like this one. Some of these articles will lure readers in with bold headlines insisting that such and such digital marketing strategy is dead or another previously popular digital marketing strategy is now passé. Contrary to what […]

5 Simple Online Marketing Strategies for Small Business Owners in 2017

January 2nd, 2017 | Evan Pettrey | Featured Posts, Local Marketing | 1 Comment

Another year is in the books, welcome to 2017! If you’re like most small business owners, you may be feeling like you can’t keep up with all the new digital marketing opportunities that keep popping up. As captain of your ship, you may believe you’re supposed to take to the waters like a pro. Of […]

Entrepreneur Spotlight – Michelle Gallaugher of Staunton Olive Oil Company

December 19th, 2016 | Evan Pettrey | Featured Posts, Spotlight | 4 Comments

Note: This is the first in what will be an ongoing series of community spotlight pieces where we feature inspiring stories of local entrepreneurs and community members. If you know somebody you believe should be featured, let us know! From the moment I walked into the Staunton Olive Oil Company in Staunton’s historic downtown, I felt […]

Does Google See My Site As Spam?

December 10th, 2016 | Dan Taylor | Featured Posts, SEO | No Comments

I think it’s fair to assume, that unless you’re one of the people sending it and producing it – spam sucks. While many of us have developed a filter that enables us to block it out, it just becomes background noise and only affects us when we end up on a spammy website and a […]

How to make the most of your video content

November 27th, 2016 | Evan Pettrey | Featured Posts, Online Marketing | No Comments

Video is a powerful marketing tool used by brands in order to present the experiences they offer as well taking their audiences to the destinations (virtually). As purchases are often highly emotional decisions, video marketing can be a useful tool for brands as they convey stories, which will build brand trust thus resulting in conversion. […]

Top Ways You Can Keep Up with SEO Developments

November 9th, 2016 | Dan Taylor | Featured Posts, SEO | No Comments

Optimizing your website for search engines isn’t something you just do once, and then you’re done. Working on your site’s SEO for the first time is just the beginning of getting it to rank well. After you’ve completed that first task, you need to keep a finger on the pulse of SEO. Keeping your site […]

Is There Still A Place For Old-Fashioned Marketing?

October 22nd, 2016 | Dan Taylor | Featured Posts, Local Marketing | No Comments

We spend a lot of time here discussing the latest in digital marketing trends, but is there still a place for old-fashioned marketing? That, of course, depends on who you ask. If you ask a digital marketing guru, you’re likely to get some spiel about how digital marketing is the future and we’re all going […]

What Is A VPS & Why Should I Use One?

October 11th, 2016 | Dan Taylor | Web Development | No Comments

VPS or Virtual Private Servers are a different way of incorporating servers into your business. They are different to dedicated servers that you might find in some companies. While they’re a great solution to do many things, they’re not limited to specific tasks. There might be certain things that you’re doing as a business that […]

What does Possum mean for Virginia businesses?

September 24th, 2016 | Dan Taylor | Featured Posts, Local Marketing | No Comments

At the start of September (2016) SEOs and webmasters everywhere saw big fluctuations, the initial thoughts pointed towards it being the long anticipated Penguin update, but it was a different beast brewing entirely. Dubbed “Possum” the unconfirmed Google update has undoubtedly had the biggest impact on local search and local SEO since the 2014 Pigeon update, […]

Biggest Mistakes That Can Stop A Company Flying High Online

September 7th, 2016 | Dan Taylor | Featured Posts, SEO | No Comments

If you have time, type in any keyword into Google. Click through until you get onto page 10,000 of the search results. Welcome to the internet graveyard. These are the sites that no one ever sees or finds. You might be surprised at the quality of these sites too. Some are quite good. They’re well […]

Improving Your Ad Score Relevance

August 21st, 2016 | Dan Taylor | Featured Posts, PPC | No Comments

Setting up your Google Adwords if you haven’t done so before can be a daunting task – however with all the blogs and help out there it is possible. However, if you’re Ads Quality Score (QS) is only 1, 2 or even 3 out of 10 across the majority of your keywords – it’s highly […]

How To Incorporate News-Jacking Into Your Offiste SEO Strategy

August 16th, 2016 | Dan Taylor | Featured Posts, SEO | No Comments

News-jacking is the process of taking something that is trending, or breaking news and inserting your brand creatively into the fray. This isn’t always at the expense of someone else (or stealing their limelight). One of the most famous examples of this came during the 2013 Super Bowl, when the lights went out and Oreo […]

Why You Should Outsource Your Online Marketing Efforts

August 9th, 2016 | Dan Taylor | Featured Posts, SEO | No Comments

As an online marketer, you wont be surprised to hear me advocating the benefits of outsourcing. In every business of any size, there are several reasons why hiring a third party to complete tasks is a wise idea. In todays guide, Im going to go through some of the major reasons why you should consider […]

How To Make Sure You Keep Up With Your Online Marketing Rivals

August 5th, 2016 | Evan Pettrey | Featured Posts, Inbound Marketing, Online Marketing | No Comments

Anyone who’s set even one toe in the world of online marketing knows how competitive it can be. You’re fighting for the attention of a market with the same tools on how to reach them. Even if you don’t have the biggest budget, however, you can still get the advantage in that fight. Below, we’re […]

Should I Bid on my own PPC Brand Terms?

July 23rd, 2016 | Evan Pettrey | Featured Posts, Local Marketing | No Comments

Bidding on your own PPC Brand Terms is a common discussion between clients and service teams and is one in which opinions are always divided. Is it really worth paying for traffic on your site, which would most likely have been secured organically? Bidding on your own PPC Brand Terms is an effective way to […]

How Shenandoah Valley Businesses Can Capitalize On The Pokémon Go Hype

July 13th, 2016 | Evan Pettrey | Featured Posts, Local Marketing | No Comments

Overnight Pokémon GO has exploded and has quickly become one of the most (if not the most) popular app in the States. With it’s perfect mix of adventure and nostalgia, it’s attracting users of all ages. One of the main objectives of the game is to explore your local area, visiting local landmarks, parks and […]

The #1 Secret to Getting More Website Traffic in Virginia

May 23rd, 2016 | Evan Pettrey | Uncategorized | No Comments

If you’re serious about growing your local Virginia business, attracting potential customers to your website is absolutely critical. If you aren’t finding ways to reach consumers and successfully drawing them into your website, it won’t make matter in the slightest if you have the world’s best product or service because nobody will ever know about […]

Inbound Marketing – 6 Strategies to Grow your Local Small Business

May 9th, 2016 | Evan Pettrey | Featured Posts | No Comments

Growing your business through the internet can seem overwhelming. After all, it’s a vast space with billions of users and you have a limited budget and you’re only interested in reaching customers in the local Staunton, Waynesboro, and Augusta County area. Add to that the constant influx of new buzzwords and technologies to keep up […]

3 Volunteer-Driven Experiences in Waynesboro, VA You Won’t Want to Miss

April 23rd, 2016 | Evan Pettrey | Featured Posts | No Comments

Note: This is the first post in what will be a series of posts about non-profits of the Shenandoah Valley. Be sure to follow us on your favorite social media network and keep checking back to see future installments! One of the great things about living in such an area as active and vibrant as […]

5 Breathtaking Historic Sites in Augusta County, Virginia!

April 22nd, 2016 | Evan Pettrey | Featured Posts | No Comments

Note: This is the first post in what will be a series of posts about the history of the Shenandoah Valley. Be sure to follow us on your favorite social media network and keep checking back to see future installments! At the intersection of I-81 and I-64, 2.5 hours southwest of Washington, DC, and surrounded […]

Growing your Business in a Small Town – 6 Things you Must Do

April 19th, 2016 | Evan Pettrey | Featured Posts | No Comments

Located in the heart of the Shenandoah Valley in a picturesque small town named Stuarts Draft, Valley Inbound has had the opportunity to learn about the unique challenges that companies like yours will face when growing your business in a small town. An area known for its scenic beauty and surrounded by the Blue Ridge […]