Growing Big Businesses in the Smallest of Places
Content marketing isn’t something new. In one form or another, it’s existed for decades. Fundamentally it is a marketing technique focused on creating, and distributing relevant and consistent content to attract users from your target audience by providing truly relevant and useful content to help them solve their issues.
It’s a lot more than just words on a page. Google look for content that ‘highly meets’ a users needs, and they check your content in a number of ways. Your content has to show expertise, authority and ultimately be trustworthy to rank well within the SERPs.
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Having first class content on your website that demonstrates both expertise and authority is crucial in sending the right quality signals to Google.
In recent years, Google has rewarded high quality content with now cards and knowledge graph placements and this trend is only going to continue.
Strategy always comes before execution. A good content strategy will define and guide all of your content efforts, ensuring that you don’t lose focus from achieving overall business objectives.
When developing a strategy, you develop an understanding of your audience, their topics of interest and their needs, outside of your product/service.
The buyer journey is nothing more than a series of questions that must be answered.
If you’ve already invested time and effort into producing content for your site, whether it be blog posts, news or insights, but is it really working? Have you dug deep into the data and looked at it’s performance?
An audit of your existing content will identify which pieces aren’t pulling their weight within organic search, and we can then help improve them to make them great – and what your customer wants.
Our in-house design and development team live and breathe digital. Whether it’s the full package from conception to creation, or if you have an idea of your own that you want to see come to life, you’re in safe hands.