Pay Per Click Advertising (PPC)
Leverage Powerful Google and Facebook Ads – Customized Re-marketing/Re-targeting Techniques to Grow Your Business Profitably
Our Search Engine Optimization services are a winning, long-term strategy, but they are only one piece of a complete marketing strategy to dominate your industry. In addition to SEO, we strongly recommend Pay-Per-Click advertising on Google and Facebook to complement your SEO strategy as PPC unlocks powerful data that is harder to obtain if your only focus is SEO, including:
- Speed – with PPC you can be on page one of your most important keyword results within hours of activating your campaign
- Customer Data – using PPC you’re able to target very specific demographics to maximize the effective of your marketing campaigns, additionally, within Google you’ll be able to see exactly what search terms led people to your business, data that is not available with organic search analytics
Across all industries, 89% of Search Engine spend is on Pay-Per-Click advertising vs. Search Engine Optimization but many are not successful as they lack the specialized knowledge to get the most out of their ad spend.
We’ll Manage your Pay-Per-Click so you can Get Back to Business
Google AdWords and Facebook Ads take significant effort to configure and manage effectively. Even worse, if you’re not smart about how you optimize your PPC campaigns, they won’t be profitable and you’ll be throwing your money away.
By leveraging the years of experience Valley Inbound brings to the table we’re able to take the pain away so you can focus on your business. For a low, monthly fee we will manage, monitor, and tweak your campaigns to continually improve your campaign results.
Not only will we develop a paid-advertising marketing plan that will attract your ideal customers, we’ll always keep an eye on your competition to learn exactly what they’re doing, what works, and what doesn’t.
Through our advanced traffic tools, we’re able to analyze where your competition is focusing their marketing efforts. We’re then able to use this business intelligence to help you gain a competitive advantage.
Attract More. With Less.
By using our build, measure, learn cycle of continuous improvement, we’re able to better target your ideal customers more effectively (and cheaper) over time. This means you can reach even more customers without increasing your PPC budget.
We’ve yet to find a PPC campaign we can’t improve.
Meet Valley Inbound – Your Hometown Pay-Per-Click Experts
At Valley Inbound we’ve made a career of helping businesses exactly like yours stretch their advertising dollars farther than they thought possible.
We use techniques most of the firms you’ve talked with don’t even know exist to extract data much of our competition doesn’t know exists. Armed with our advanced tools and coupled with our analytical approach to data solving, we’re able to continually drive down your advertising costs while delivering better and better leads directly to your business.
Can your PPC Company Show You How Well Your Ads Convert by Time of Day?
Our team of Google Analytics experts are able to extract all of the data you need to grow your business.
Why is Breaking Down your PPC Results by the Hour Beneficial?
Consumer behavior changes throughout the day. People go to work, take their lunch break, unwind at home, browse the web as they get ready for bed, etc.
Being able to understand how these behaviors affect their buying habits and knowing when such activities are most likely to occur will allow you to schedule your AdWords spend around it to stretch your advertising budget the farthest which is critical to maximizing your business’s profits.
Areas We Serve:
While we’re able to provide excellent service to clients across the globe, we specialize in providing geographically-focused services to businesses in the Shenandoah Valley and surrounding areas within Virginia, including:
- Charlottesville & Albemarle County
- Front Royal & Warren County
- Harrisonburg & Rockingham County
- New Market & Shenandoah County
- Lexington & Rockbridge County
- Luray & Page County
- Lynchburg & Amherst, Bedford, and Campbell Counties
- Roanoke & Surrounding Counties
- Staunton & Augusta County
- Strasburg & Shenandoah County
- Waynesboro & Augusta County
- Winchester & Frederick County
- Woodstock & Shenandoah County